You would definitely agree with me about the fact that running a website successfully is very difficult nowadays. And the credit goes to the number of new websites breaking out with every single day! So, what can you do to get more traffic from a crowded internet with an unlimited number of websites? Simple, through SEO.
Search Engine Optimization (SEO) is one of the easiest and cheapest ways to drive more traffic to your websites. Mastering SEO can take longer than you expected, especially if you’re just a beginner. If you want to earn more money with your online business and spend less money on maintenance, then you need more website traffic. To get organic traffic, you need to come to the first page of Google.
So, whether you need to do keyword research or audit your website, perform competitive research, or just want to check out how well you rank on Google, you must use the best SEO auditing tool for that.
If you want to know about all the best SEO auditing tools in one place then you’ll love this guide. Keep reading to find out which SEO auditing will work best for you.
1. HubSpot’s Website Grader
In 2007 HubSpot launched a tool called Website Grader. This tool helped a lot to reveal search engine optimization opportunities. Now the company has launched a new and improved version of this tool. Website Grader is an online tool that is totally free of cost. This tool will investigate your site’s page size, requests, speed, and similar key SEO metrics. This tool will also check whether your site is mobile-friendly or not in terms of receptiveness and viewport settings. Additionally, Website Grader will designate if your website is easy to find both by humans and bots. This designation will take issues like page titles and meta descriptions into account. Moreover, the tool will search for things like an SSL certificate. This serves a purpose to assure your visitors that your site is both safe and reliable for contact information submitted. To get started with HubSpot’s Website Grader all you need is your website URL and an email address.
2. Google’s Webmaster Tools
I think the best way to know how Google sees your site is to ask Google itself. On top of that, it’s totally free of cost. Google’s Webmaster Tools clarify the basics of Google search as they are novice-friendly. Such as, Google’s Fetch as Google tool lets you see a specific URL as Google watches it which can be troublesome when troubleshooting for bad SEO performance. The information provided by Google’s Webmaster tools can really help you alter the page in question for better outcomes and can even aid you separate problematic code when you think your site has been hacked.
Another cool feature of Google Webmaster Tools is PageSpeed Insights. This superb SEO tool measures the execution both of your desktop and mobile site in terms of speed. With mobile search enquiries surpassing desktop searches, page speed is getting progressively important to businesses that wish to hold on to their audiences.
Well, what else tool do you need if Google’s Webmaster Tools do everything according to your requirement?
3. Ahrefs
Ahrefs is one of the most popular SEO tools that study your website property and creates keywords, links, and ranking profiles to aid you to make better decisions on your content. This SEO tool is a great site explorer that gives you the report of the performance of particular webpages on your website. Additionally, it’s a content explorer too. It lets you look for high-performing webpages under particular keywords and topics. You can use it as a keyword finder also. It shows the monthly search volume and click-through rates of certain keywords. While you use the Keyword Explorer, Ahrefs will also generate the “parent topic” of the keyword you searched for, you can find the “parent topic” underneath the keyword difficulty meter. A keyword’s parent topic is that keyword that is normally a bigger keyword with higher search volume than your targeted keyword but probably has the same visitors and ranking potential – providing you with the more valued SEO opportunity when improving a specific blog post or webpage. To use it you’ll have to spend $99/month for the lite plan.
4. Woorank
Woorank is an outstanding auditing tool for examining the websites and this tool is very beneficial for website owners, SEO Agencies, and digital marketing companies. It gives a detailed report of On-Page SEO, Off-Page SEO, broken links, backlinks, and discovers malfunctioning web pages and will recommend advancing the site visibility and ranking. All these services are available free. Also, you can subscribe to the paid version also, this will provide you with high-quality service. Additionally, you can download audit reports in PDF format. The Woorank reports are so easy that anyone can understand the reports. And the SEO experts can easily solve the website issues.
5. SEMrush
SEMrush is a greatly elongated dashboard that studies on the performance of whole domains and their particular pages. The website offers many toolkits, one of them is an SEO toolkit.
It’s one of the toolkit’s flagship features allows you to plug in a website page to look for what keyword it’s ranking, what rank can get a page for that keyword, that keyword’s monthly SV (search volume), and more.
The other SEO toolkit lets you compare your page accomplishment to the opposition, investigate backlinks from other websites to your site (familiar as link building too), explores proper keywords, and take benefit of similar On-Page SEO prospects.
6. Moz’s Pro Tools
The Moz Pro subscription is an all-in-one SEO tool which enhances your business’ search ranking. Moz’s gathering of analysis tools offers subscribers with the information which is needed to detect SEO opportunities, build reports, track growth, and optimize their overall efforts.
Moz is one of the eminent SEO tools and it does a great job. Almost all the website owners use Moz’s Pro tools broadly in their SEO processes. SEO specialists use Moz rank, Domain authority, and page authority as metrics and take into account when they do link building with other sites. Moz provides free and paid services for both small and big companies. First, you can take free 30-day trial then you have to pay $99/month for the paid version.
7. Screaming Frog
The screaming frog can be the best option if you want to analyze your whole website at once. Though, Screaming Frog is not totally an audit tool but more like a crawling tool. By crawling your whole website, Screaming Frog shows you all the SEO problems that can be harmful to your site. It performs totally as a site auditing tool that analyzes over 30 particular parameters including meta descriptions, outlines, response time, anchor text, security, etc. If you have website pages up to 500, then Screaming Frog can be the best tool for you. The lite version of it is totally but it comes with some limitations and the paid version costs $160/year.
Conclusion
Using an outstanding SEO tool will always be beneficial for you and bring the best fallouts. This will help you quickly advance the search engine ranking of your website. Additionally, by using these tools, you can optimize your content effortlessly and can observe your opposition’s activities. And if you can’t make a decision which tool to subscribe to, nothing to worry, most of them come with a free trial. So, you can check their performance before taking a final decision.