How long will you hold your patience for a website to load?
Well, the statistics show that more than 47% of online buyers don’t even want to wait two seconds for a website page to load. The world really moves faster on online and the customers here are very impatient. To hold your valuable clients, you really need to make your website load faster. When you’re talking about website speed, time really is money. Even the delay of a fraction of a second can lead the company to face a huge loss. As you can see the website speed makes a huge difference, let’s dig into deeper to know about it in a more detailed version.
Best Weapon to Make A Better First Impression
First impressions are emergent on the web. Your buyers, readers, and website visitors make a judgement immediately about you and your professionalism as soon as they visit your website.
It will leave a dynamic first impression on your website visitors if it loads fast. It’s a great advantage for your business. If your website has got swift-moving speed, your new visitor will be satisfied instantly. It will leave a positive impression in their mind about your business.
The fact is crystal clear with absolute pure psychology. People tend to rely on fast service. If the website is fast, it will be considered as proficient and dependable. People relate speed to proficiency, reliance, and assurance.
On the other hand, a website with tortoise-speed, makes your audience think it’s hazardous, insecure, and unreliable. And it’s quite a tough task to turn over that bad first impression.
A study shows that 79% of online shoppers don’t want to go back to the site if they face trouble with load speed. When it comes to user experience, you seriously won’t get a second chance to make a stunning first impression. Because of the slow speed, 80% of your potential clients are not going to come back.
People Expect Speed
When the matter is about site speed, the internet sets a high-bar. People expect fast loading times and go for fast websites.
Here are some hard facts that shouldn’t be left out in the cold:
- 47% of people’s expectation for a site loading time is less than 2 seconds.
- 40% customer will leave your site forever if it takes more than 3 seconds to load.
You get a bit more time to catch up with mobile visitors, but not that much.
- 85% of people want a mobile site to load as quick or quicker than on their desktop.
Statistics courtesy: kissmetrics.com
People show even less patience when they are on the move. They want their results fast. It’s obvious that any people who use internet expect fast speed and results whether they’re using a laptop, desktop, tablet, or mobile phone. Just imagine how you use the internet every time. Whenever you use the internet, you anticipate fast answers and quick results.
When it comes to well-established and expert sites, people are ready to wait a little more. If you’re a brand name like Google or Facebook, visitors will put up with a small delay, because they’re the leading websites in the whole world.
Unluckily, for small businesses and startups, you can’t always have that extra benefit. So, it’s best to be as quick as possible right from the very beginning.
Advance User Experience
The reason behind to speed up a website is for enhancing visitors experience. Even if you forget that Google concerns about website speed yet lots of buyers will cast off a site with a pathetic performance. Maximum website owners try to impress their audience through their content and graphics. But they don’t understand that the first thing should be the first priority and that is their website loading time. From 1994, it has been found that speed is the foremost need in terms of usability. Visitors need a quicker response in order to effortlessly navigate and discover the content otherwise their interest would downfall if the loading time is more than 10 seconds.
Google has conveyed that a 1-second delay in load time will reduce client gratification by 16% and 79% of those clients would not purchase anything if they are not happy with website performance.
E-commerce owners also lose the faith of their audiences if they have slow and inflated websites. A slow website is a symbol of inefficiency and they fail to earn visitor’s faith for sharing personal and billing information. So, taking speed as the first priority and decreasing website loading times as much as possible, will generate a huge effect on your profits and general conversion.
Slow Websites Demolish Conversion
Let’s take a look at one of the first stats we showed you:
40% of customers will leave your site forever if it takes more than 3 seconds to load.
Now, suppose 100,000 people visit your website every month. If you would have slowed down to 4-5 seconds, you would lose 40,000 probable customers.
40,000! Just imagine how would this huge number affect your business!
If tardy load speeds are pushing people away, then it’s pushing your sales away. This isn’t just an assumption either. Some of the giant and established companies on the earth have tested this out.
Amazon tested it and the result was shocking! If they would just slow down by 1 second, they would have lost $1.6 billion every year.
And Amazon is a well-established and renowned company. If people won’t wait extra 1 second for Amazon, what chances remain there for the rest of us?
The Effect of Slow Website Speed in The Long Run
Now it’s obvious that slow loading speed drives to an immediate drop-off in audiences. Almost half of your potential clients have already disappeared because of slow loading speed. It doesn’t end here. There is a long-standing effect here also. That elongated loading time slowly hampers your natural growth and word-of-mouth.
Gradually your potential clients stop keeping faith on you and don’t refer your business to others because of a dull and bad experience. Renowned websites are less probably to link back to your content. It might even make people cut off the connection to your newsletter.
People often relate a slow website to insufficiency of trustworthiness which could do harm to your brand in the long run.
Your Google Rank Depends on your website speed
Google has a self-proclaimed love of speed.
“we’re striving to make the whole web fast.”
The team Google is on a mission to make certain the internet is super-fast, effortlessly accessible, and beneficial.
There are lots of info out there about Google, loading speed, and your search ranking. Some of them are true and some of them are not so much. Here’s what we know certainly from the team of Google itself.
- When it comes to rank websites Google do take website load speed into consideration (announced in 2010)
- But it’s actually a small ‘signal’ (compared to topicality and authority)
So basically, it means that most of the websites won’t see much alteration. But if your site lags, you will definitely suffer.
Here’s the interesting fact from Google:
“Google will reduce the amount of crawlers it sends to your site if your server is slower than two seconds.”
That means there is less probability of picking up your latest blog post or noticing any other recent updates by Google. And that can be harmful to you.
To assure your server speed is up to standard, use Bitcatcha server speed checker and be assure your site meets the requirement. If the load time is less than two seconds, you might be successfully hiding yourself from Google’s crawlers.
Final Verdict
A slow-loading website can make your customers lose their interest in your business, bounce back to the search results, and then click-through to your opponent’s website. Assuring that your website loads swiftly is vital for helping potential clients cooperate with your company’s website while aiding you to grow your prominence in the search engines.